Contractors and Women

Slow down there, this is not what you think. Let me ask you this:

How many women do you sell to?

When marketing your contracting company do you focus on women as your target client? Probably not!

Now I know a lot of you slam Home Depot or Lowe’s but this is where you need to get a good marketing lesson. See, Home Depot was the king of the hill (so they thought), but Lowe’s came in with a different approach.

They went after women. In the latest Window and Door magazine, they say women make up to 51% of the purchases for all home improvements for the home.

See, women are planners and they do their homework now, thanks to the online world. Also, there are more single women homeowners than men.

So, armed with this new information, how do you start marketing to women? Well if you have a showroom, why not have a women’s only lunch and learn party?

Why do you think the big box stores have seminars at their stores on how to install certain products? But also remember why do you think they got into the installation business?

You need to learn from the big box stores and even go to some of their seminars

This is how you learn your market, and when you are there and see more women than men there, this should open your eyes to a new market for you.

Look every week for their circulars in the newspaper and study them for the products and services they are offering. Look at the colors of the ads and also see their installed product specials for the week.

Contractors can learn some great marketing lessons, as long as they keep their eyes wide open and learn from the big box budgets. Every week they spend millions of dollars and you can get the marketing lesson for free.

I hope this helps you, and maybe even open some new doors for more contractor work.

Spring Cleaning Tips

Ah yes, it’s that time of year again…Time for a good old Spring Clean!

Be realistic, a good spring clean should take a good couple of days when done thoroughly! Nevertheless, Spring Cleaning does not have to be chore or boring for that matter. With these handy tips, you’ll be done in a flash!

First things first, make a checklist:
•    cleaning supplies for oven, bathroom surfaces, kitchen, cupboards, floors.
•    A bucket: to carry all the cleaning supplies from room to room (this is a real time saver!).
•    Remember your old rags, paper towels, newspapers and rubbish bags.
•    Dig out your oldest clothes… things may get messy!
•    Wear rubber or cotton gloves to protect your hands.
•    Write a plan- going from room to room. Try to avoid the temptation to do different tasks at once.
•    Open up the window! This will help freshen up the room and help remove loosened airborne dust.

Once you are all prepared, put on your radio

This will guarantee to inject that much-needed spring in your step! Always remember to be ruthless, i.e. dump that pile of magazines that has been lying on your bedside table for months (hopefully the load has not been building since your last spring clean!). In addition, try not to get distracted, i.e. any family pictures or albums should be viewed after. Put them aside until all the cleaning is out of the way. With a view to this, make sure you tidy the house before you start cleaning, allowing yourself a clean run when it comes to the nitty-gritty work! When the cleaning is all done, take the opportunity to hang up those pictures you always wanted up but never got around to, or to change the furniture around, for a totally new look.


Finally, when you’re finished, pour yourself a nice cuppa or glass of your favourite wine and put your feet up for some well-deserved relaxation in your lovely, fresh-smelling, tidy home!


The Beauty of Natural Wooden Furniture

Wood can enhance any home or office décor, party due to the fact that wood is a naturally beautiful product. Its durability (depending on quality) can be and often is, timeless. Well-made pieces of furniture are often handed down as heirlooms, occasionally crossing over the span of centuries. There is no other natural product in the world like wood.

Wood comes in many varieties and qualities, and as is the case with most things in life, you get what you pay for. The most affordable type of wooden furniture available falls into the category of RTA (ready to assemble), where the customer assembles the flat-packed pieces to create the finished product. Most typical furniture consists of an amalgam of real wood veneers and solid woods. This usually works out well, as solid wood can and does crack, split, expand or contract depending on humidity and other storage conditions. The most expensive furniture is never 100% solid anything but is rather a blend of solid timber and high-quality veneers.

For furniture used both for the home and for the office

The standard types of woods utilized tend to be oak, cherry, pine, and maple. Exotic woods include mahogany and tiger maple, which are finely grained, highly durable woods that can resist swelling, shrinking and warping.In fact, there are so many diverse species of wood that a full listing of all their names would be virtually impossible. The properties of wood differ from one species to another, but there are two distinct categories – hardwoods and softwoods.


Hardwoods come from trees that shed their leaves in the winter (deciduous). Softwoods typically derive from evergreen trees such as fir and pine. All wood’s fall within the range of very soft to very hard. Of the hardwoods, walnut is strong and easy to work with and can adapt to most types of finishes. Mostly used to make solid and veneered furniture cabinets, wall paneling, and gunstocks, it gives a beautiful finish. Oak has the combined qualities of being extremely durable and yet being able to bend. It is often used for wooden desks, and because it resists moisture absorption, framing for boats and flooring. Maple is very strong and fine-textured and is best used in flooring and in fine furniture. Cherry becomes red when exposed to sunlight and is a close-grained wood that ages well and is used extensively in cabinet making.

Softwoods include pine, which is used in house construction and is easy to work with due to its consistent structure, and fir, which has a low resistance to decay, is non-resinous, and is used in furniture and interior trim.

The most affordable wood furniture is the RTA variety, which can be bought from your common suppliers.